iPad Commercial Hits The Oscars, With Steve Jobs in Tow

On March 8, 2010, in Industry News, by J.R. Bookwalter

iPad TV commercial

The iPad invasion has begun! While the device itself won’t appear in stores until April 3rd, Academy Award television viewers on Sunday night were given a peek at the first commercial for the device.

Only moments before Pixar’s Up won a “Best Animated Feature” Academy Award, the iPad made its own presence known on Sunday night with its first television commercial. According to AppleInsider, the new 30-second spot features The Blue Van song “There Goes My Love” as the screen races through a series of iPad features.

Among the features demonstrated are using the expanded Mail app, finger gestures to browse through photo albums, downloading e-books from the new iBookstore and full-screen usage of both Mobile Safari and Apple’s Maps.

And of course, with a television commercial aimed at the film industry and buffs alike, media was also featured. The Star Trek reboot got a quick plug, and even a quick glance at the new page layout and word processing features of Apple’s multitouch iWork Pages app got a nod.

The new commercial is available for viewing in three different sizes from Apple’s website, which closes with noting the April 3 in-store date announced last week.

In other Oscar-related news, Apple CEO Steve Jobs was spotted amongst the red carpet elite, even posing for a Twittered photo with at least one attendee. Jobs, of course, is currently the largest shareholder of Disney thanks to their acquisition of Pixar — who capped off the night with a Best Animated Feature Film award for Up.

And it goes without saying that Jobs swapped his trademark black turtleneck for a tuxedo…

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