Apple: Data Centers Entirely Run on Renewable Energy

On March 21, 2013, in Industry News, by Matt Clark

As tech companies like Apple grow in scale, the corporations commitment to environmental standards comes under increased scrutiny. As part of its updated filing on environmental impact, Apple has stated the company has increased renewable energy use by…

Apple details carbon footprint, environmental progress

On February 22, 2012, in Industry News, by Dan Moren

Apple has published its carbon footprint for 2011, as well as spelling out some of the details of its North Carolina data center.

Greenpeace Down on Apple Again for “iPad Cloud” Carbon Footprint

On March 31, 2010, in Industry News, by J.R. Bookwalter

Greenpeace cloud computingGreenpeace giveth, and Greenpeace taketh away. The international environmental advocacy group is once again criticizing Apple, this time over the iPad’s addition to the growing market for cloud computing.

AppleInsider is reporting that Greenpeace issued a report this week which cites Apple’s new iPad as one of the “quintessential cloud computing devices” which, by their very nature, will increase demand for online services based around “dirty coal power.”

"To be clear: We are not picking on Apple," the report said. "We are not dissing the iPad. But maybe someone can come up with an app that calculates the carbon footprint of using different web sites based on their location and energy deals.

"Apple is the master of promotion, and while we marvel at the sleek unpolluted design of the iPad, we need to think about where this is all leading and how like all good surfers we can make sure our environment stays clean and green."

The new report, entitled Make IT Green: Cloud Computing and its Contribution to Climate Change, summarizes that connected mobile devices like the iPad will only increase the use of online services such as social networks and video streaming. As an example, the report notes that Facebook has recently announced construction on its own data center in Prineville, Oregon which runs primarily on coal.

Greenpeace estimates that data centers and telecommunication networks will consume about 1,963 billion kilowatt hours of electricity in 2020 — more than triple their current consumption, which makes up over half of the total American electricity consumption. The environmental group suggests that devices like the iPad will “only add to global warming pollution.”

It was only back in January that the environmental group was publicly gushing about how much Apple had cleaned up their act regarding potentially hazardous materials being used in their products. To be fair, the latest report isn’t aimed strictly at Apple, but in general the push by the tech market for more cloud computing services.

(Image courtesy of AppleInsider)

Mac mini Reigns Big On ‘Green’ Computer List

On November 28, 2009, in Industry News, by J.R. Bookwalter

Mac mini

Apple has been making a big push in recent years to show how “green” its computers are in regards to the environment, and now the diminutive Mac mini has landed a top spot as one of the greenest.

In fact, the Mac mini reigns over the top four spots, thanks to Apple offering two models with two different configurations for each. According to, the website hosts the chart, which breaks down energy use rankings for thousands of home appliances, entertainment devices and personal computers.

Taking the crown at top spot is the 2.0 GHz Intel Core 2 Duo Mac mini, which slurps up a mere .94W when powered off, 1.71W in sleep mode and only 12.6W when powered on but idle. The energy cost per year (sans monitor) is only $5.51 US. Of course, this model is no longer produced by Apple, but the newer 2.26 GHz Mac mini is even more energy efficient, according to Apple. The refreshed model uses only .80W when off and 1.39W in sleep mode, but 13.4W when in idle mode.

The Mac minis are Apple’s only showing in the top 40 for desktop computers, but definitely not on the whole chart. Several models of Mac Pros are ranked between 87 and 111, and the various MacBook models chart high amongst laptop computers (10 in the top 20), with the 1.86 GHz MacBook Air ranking No. 2 (barely!) and the 2.13 GHz version at No. 3. In the all-in-one computer category, the top iMac falls at No. 6 behind eMachines, Acer, Asus and MSI. is a good place to start if your carbon footprint matters, and with the energy costs charted by day and by year, you could save a bundle on appliances, televisions, entertainment devices and computers, even if the initial cost of purchase is a bit higher than normal.

Apple lays out carbon footprint data

On September 26, 2009, in Industry News, by Aayush Arya

Apple on Friday published an extensive breakdown of its greenhouse gas emissions, adding more information to the debate over what it means to have an environmentally-friendly company.

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